# How to analyze retention and drop-off points

> Read the retention curve, compare moments in the video, and turn viewer drop-off into useful editing decisions.

- Canonical: https://moviie.ai/help/en/analytics/analyze-retention-and-drop-off
- Language: en
- Category: Insights and performance
- Published: 2026-07-30
- Updated: 2026-07-30

Retention shows how the audience changes as a video progresses. Use it to identify moments that lose attention, but avoid drawing conclusions from very small samples.

Open **Insights**, select a video and the desired period, then open the retention view.

Read the horizontal axis as video time and the vertical axis as the share of the audience that remains. A gradual decline is common. A sharp fall can indicate a slow introduction, confusing transition, technical issue, or mismatch between the promise and the content. A replay peak can signal a valuable or difficult passage.

Compare the curve with the actual video at the same timestamps. Also check traffic source and device mix before changing the edit.

Prioritize a few high-impact hypotheses, revise one element, and compare a similar period after publishing. Keep the original context recorded so seasonality or campaign changes are not mistaken for an editing result.

For audience context, see device, browser, and location analysis.

## Keep learning

Continue this task with the next guides:

How to export Insights reports to CSV

How to understand your audience in Insights