# How to analyze a video’s performance

> See impressions, plays, completion, CTA clicks, and retention for one video.

- Canonical: https://moviie.ai/help/en/player/analyze-a-videos-performance
- Language: en
- Category: Player experience
- Published: 2026-07-30
- Updated: 2026-07-30

Data for one video helps you understand what happens after its player is published: how many people find it, start playback, reach the end, and click a CTA.

## Where to find it

Open the video in your library. On the editing page, select **Analytics** in **Distribuição & dados**. Use the period selector in the upper-right corner to choose **Últimos 7 dias**, **Últimos 30 dias**, or **Últimos 90 dias**.

## Check the key metrics

At the top of **Analytics do Vídeo**, you will find:

**Impressões**: how many times the player was loaded, including unique impressions.

**Plays**: how many playbacks started, including unique plays.

**Play Rate**: the share of impressions that became a play.

**Conclusão**: the percentage of plays that reached the end of the video.

**Cliques no CTA**: clicks on the video’s action buttons, including unique clicks.

Start by comparing impressions, plays, and **Play Rate**. Then use completion and retention to assess whether the content holds the interest of people who pressed play.

## Read video retention

In **Retenção do Vídeo**, the chart shows how the audience remains engaged throughout the content. Use the drop-off points to locate sections worth reviewing in the script, edit, or way an offer is introduced.

## Check CTA clicks

When the video has CTAs with recorded clicks, **Cliques no CTA** shows those results. Compare clicks with plays and retention moments before changing a button’s position or message.

Data appears after the player is published and starts receiving views. At times, the page may say that data for the period is still processing; wait a few minutes and refresh your analysis.

## Keep learning

Continue this task with the next guides:

Choose who can find a video

How to add action buttons to a video