# How to configure behavior rules for an embed

> Show a different video according to campaign or audience signals while keeping a safe default experience.

- Canonical: https://moviie.ai/help/en/player/configure-embed-behavior-rules
- Language: en
- Category: Player experience
- Published: 2026-07-30
- Updated: 2026-07-30

Behavior rules let one embed select a different video when a visitor matches defined conditions. Visitors who match no active rule see the embed’s default video.

Open **Embeds**, choose an embed, and scroll to its rules section.

Select **Adicionar regra**.

Name the rule by its purpose, such as “Paid campaign”.

Choose the available condition, such as a UTM value or geographic criterion.

Enter the expected value exactly.

Select the video that should appear.

Save and order the rules by priority.

When more than one rule could match, the higher-priority rule wins. Keep conditions mutually clear and leave a suitable default video for everyone else.

Test with a private window and a URL containing the intended campaign parameters. Also test a URL that should match nothing. You can pause a rule during an investigation without deleting its configuration.

Use audience data from Insights to decide whether a variation deserves its own rule.

## Keep learning

Continue this task with the next guides:

How to enable and configure DRM Social on a video

How to embed a Moviie video on your site