# How to configure pixels and events for a video

> Connect Meta Pixel or Google Ads to a video and choose which player events are sent.

- Canonical: https://moviie.ai/help/en/player/configure-pixels-and-events-for-a-video
- Language: en
- Category: Player experience
- Published: 2026-07-30
- Updated: 2026-07-30

You can configure pixels for one specific video and choose which playback moments are sent as events. This lets you use a setup that differs from the organization's existing configuration.

## Before you start

Have the **Meta Pixel** or **Google Ads** identifier you want to use ready. You also need permission to manage pixels in the organization.

## Find Pixels

Open the video. On desktop, in the Studio's left sidebar, under **Distribuição & dados**, select **Pixels**. On mobile, swipe the horizontal tab bar until you find **Pixels**.

## Connect a pixel to the video

In **Pixels e tracking**, find **Meta Pixel** or **Google Ads**.

Enter the identifier in the displayed field.

For **Google Ads**, enter the optional conversion label when needed.

Select **Conectar**.

When the organization already has a pixel, it appears as **Herdado**. To use a different pixel only for this video, select **Personalizar**, enter its details, and select **Criar override**. That specific configuration then takes priority for the video.

## Choose the events to send

After connecting or inheriting a pixel, open **Eventos disparados**. Choose the moments that should be sent to each platform:

**Início (carregou)**

**Play (primeiro toque)**

**25% assistido**, **50% assistido**, and **75% assistido**

**Vídeo concluído**

**Clique em CTA**

**Checkpoint atingido**

**Pitch**

Keep at least one event active. The page does not allow a selection with no events.

## Pause, edit, or remove a pixel

Use the control beside a pixel to switch between **Ativo** and **Pausado**. Select **Editar** to change the identifier and **Salvar** to confirm. When you select **Remover**, confirm the action: the video returns to inheriting the organization pixels when one is configured.

After publishing or embedding the video, play it as a test and check your advertising platform for the expected events. Moviie displays **Aguardando primeiro evento** until the first event fires, then shows the latest recorded event.

## Keep learning

Continue this task with the next guides:

Set a video’s playback speeds

How to configure VSL features for a video