# How to see where your video audience comes from

> Analyze referrals and UTM parameters to understand where views come from.

- Canonical: https://moviie.ai/help/en/player/see-where-your-video-audience-comes-from
- Language: en
- Category: Player experience
- Published: 2026-07-30
- Updated: 2026-07-30

In **Referências**, you can see where views of your videos come from and, when links use UTMs, compare campaign data.

## Where to find it

In the main menu, open **Analytics** and select **Referências**. At the top of the page, choose **Últimos 7 dias**, **Últimos 30 dias**, or **Últimos 90 dias**.

## See referrals

Open the **Referência** tab to view the source of views. The page shows the sources with the most visits and each source’s share of the period total. When a source is not available, it appears as **Direto / Desconhecido**.

Use this view to compare, for example, results from links published on different pages or promotions run through different channels.

## Analyze campaigns with UTM

Open the **UTM** tab to see campaign parameters recorded with views. The page organizes the data by **Origem**, **Mídia**, and **Campanha**.

For a campaign to appear separately, share the video link with consistent UTM parameters. When analyzing results, compare campaigns in the same interval and check whether the source that generates more views also generates more plays or CTA clicks.

## When there are no results

Data appears when videos start receiving views. If a campaign does not appear on the **UTM** tab, review the link that was distributed and make sure the parameters were included before it was shared.

## Keep learning

Continue this task with the next guides:

How to add action buttons to a video

Let viewers watch your video on TV