How to track CTA performance

The CTA area shows how action buttons on your videos perform after they receive clicks. Use this data to find which messages and placements get more response.

Where to find it

In the main menu, open Analytics and select CTAs. At the top of the page, use the period selector to choose Últimos 7 dias, Últimos 30 dias, or Últimos 90 dias.

Review the summary

The cards show:

• Total de Cliques in the selected period.
• CTAs Ativos, meaning CTAs that received at least one click.
• Vídeos com CTAs that recorded clicks.
• Média por CTA.

Use the same period when comparing campaigns or changes to copy and placement. This helps you avoid deciding a change worked only because videos had more viewers in another interval.

Identify CTAs with the most clicks

In CTAs com Mais Cliques, each row shows the CTA title, the video where it appears, its placement, destination URL, and total clicks. Start with CTAs that have more clicks and check whether the message, display moment, and destination match the goal of the video.

Export the data

When CTAs have clicks, select Exportar CSV to download the list for the period. The file includes title, URL, video, placement, and clicks so you can compare results outside Moviie.

If there is no data, make sure the CTA was added to the video and that the player has received clicks. Results appear as CTAs start being used.

Keep learning

Continue this task with the next guides:

• How to configure VSL features for a video
• How to customize the player controls