Insights and performance
How to understand your audience in Insights
Use audience breakdowns to find playback context, prioritize compatibility checks, and improve distribution decisions.
Audience breakdowns show the contexts in which viewing occurred, such as device type, browser, operating system, country, and traffic origin when available.
Open Insights, select the organization or video scope and date range, then open the audience breakdown.
Use these views to:
- test important pages on the most common devices and browsers;
- identify whether a playback complaint is concentrated in one environment;
- adapt captions, layout, and page experience to mobile-heavy audiences;
- compare campaign geography with the intended market;
- recognize traffic origins that deserve their own analysis.
Always consider sample size and period. A category with few views can change sharply without representing a lasting pattern. Location is approximate and should not be treated as a viewer’s exact address.
Combine this context with retention and export detailed reports when you need an external comparison.
Keep learning
Continue this task with the next guides:
Keep going
Guides that help with the next step.