Player experience
How to see where your video audience comes from
Analyze referrals and UTM parameters to understand where views come from.
In Referências, you can see where views of your videos come from and, when links use UTMs, compare campaign data.
Where to find it
In the main menu, open Analytics and select Referências. At the top of the page, choose Últimos 7 dias, Últimos 30 dias, or Últimos 90 dias.
See referrals
Open the Referência tab to view the source of views. The page shows the sources with the most visits and each source’s share of the period total. When a source is not available, it appears as Direto / Desconhecido.
Use this view to compare, for example, results from links published on different pages or promotions run through different channels.
Analyze campaigns with UTM
Open the UTM tab to see campaign parameters recorded with views. The page organizes the data by Origem, Mídia, and Campanha.
For a campaign to appear separately, share the video link with consistent UTM parameters. When analyzing results, compare campaigns in the same interval and check whether the source that generates more views also generates more plays or CTA clicks.
When there are no results
Data appears when videos start receiving views. If a campaign does not appear on the UTM tab, review the link that was distributed and make sure the parameters were included before it was shared.
Keep learning
Continue this task with the next guides:
Keep going
Guides that help with the next step.