How to configure pixels and events for a video

Connect Meta Pixel or Google Ads to a video and choose which player events are sent.

You can configure pixels for one specific video and choose which playback moments are sent as events. This lets you use a setup that differs from the organization's existing configuration.

Before you start

Have the Meta Pixel or Google Ads identifier you want to use ready. You also need permission to manage pixels in the organization.

Find Pixels

Open the video. On desktop, in the Studio's left sidebar, under Distribuição & dados, select Pixels. On mobile, swipe the horizontal tab bar until you find Pixels.

Connect a pixel to the video

In Pixels e tracking, find Meta Pixel or Google Ads.

Enter the identifier in the displayed field.
For Google Ads, enter the optional conversion label when needed.
Select Conectar.

When the organization already has a pixel, it appears as Herdado. To use a different pixel only for this video, select Personalizar, enter its details, and select Criar override. That specific configuration then takes priority for the video.

Choose the events to send

After connecting or inheriting a pixel, open Eventos disparados. Choose the moments that should be sent to each platform:

Início (carregou)
Play (primeiro toque)
25% assistido, 50% assistido, and 75% assistido
Vídeo concluído
Clique em CTA
Checkpoint atingido
Pitch

Keep at least one event active. The page does not allow a selection with no events.

Pause, edit, or remove a pixel

Use the control beside a pixel to switch between Ativo and Pausado. Select Editar to change the identifier and Salvar to confirm. When you select Remover, confirm the action: the video returns to inheriting the organization pixels when one is configured.

After publishing or embedding the video, play it as a test and check your advertising platform for the expected events. Moviie displays Aguardando primeiro evento until the first event fires, then shows the latest recorded event.

Keep learning

Continue this task with the next guides: