Player experience
How to understand the Insights Overview
Use key metrics and the video ranking to follow your library’s performance.
Visão Geral brings together the main performance signals for the videos in your library during the selected period.
Where to find it
In the main menu, open Analytics. It opens on Visão Geral. At the top, use the period selector to choose Últimos 7 dias, Últimos 30 dias, or Últimos 90 dias.
Read the key cards
The cards at the top help you understand the path taken by people who find your videos:
- Visualizações shows how many times the player was loaded, as well as the number of unique views.
- Plays shows how many playbacks started and how many plays were unique.
- Play Rate is the share of views that turned into a play.
- Usuários Únicos shows an estimate of different people who interacted with videos in the period.
- Cliques no CTA shows clicks on action buttons, including total unique clicks.
Compare cards using the same period. For example, if views grow while Play Rate falls, review how the video is presented before someone presses play.
Use the shortcuts for more detail
Below the cards, Visão Geral provides shortcuts for Retenção Média, Banda Consumida, and Storage Utilizado. Select Ver detalhes on the card you want to investigate to open its area.
Find your best-performing videos
The video ranking shows the items with the strongest performance in the period. Use it to identify videos worth reviewing individually, comparing with other content, or using as a reference for new publications.
If no data is available yet, publish the player and return after videos start receiving views.
Keep learning
Continue this task with the next guides:
Keep going
Guides that help with the next step.