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How to use PauseBoost when a video is paused

Upload an image or GIF, choose when it appears on pause, and configure an action that keeps attention on your VSL.

Updated on August 7, 20262 min read

PauseBoost displays a creative when someone pauses the video within the interval you define. The viewer can select the image to continue watching or use a separate button to open your offer.

Open PauseBoost

  1. Open the video you want to configure.
  2. In the video editor, select PauseBoost in the Vídeo group.
  3. Select Novo PauseBoost. If none exists yet, you can also select Criar o primeiro.

Upload and configure the creative

  1. Under Criativo, upload a JPG, PNG, WebP, or GIF file up to 5 MB. Video files are not accepted.
  2. Under Nome interno, enter a name that helps your team recognize the creative. Viewers do not see this name.
  3. Under Descrição acessível, describe the visual message for people who use a screen reader.
  4. Under Ativo a partir de, enter the point in the video from which a pause can display the creative.
  5. To limit its display, complete Até (opcional). The end time must be after the start time and within the video duration.
PauseBoost setup with a creative, accessible description, display interval, and action button

The preview uses the exact file you uploaded. Select the preview to check how resuming playback will work in the player.

Add an action button

  1. Turn on Adicionar botão de ação.
  2. Enter the button text and a URL that starts with https://.
  3. Turn on Repassar UTMs e parâmetros da página if you want to preserve the current page parameters in the destination.
  4. Select Ativar PauseBoost.

The button is a separate action: it opens the configured destination without automatically resuming the video. Selecting the rest of the creative resumes playback.

Check it in the player

Open the page or embed containing the video, start playback, move into the configured interval, and pause. PauseBoost only appears after the viewer has started playback and makes a valid pause within that interval.

PauseBoost displayed over the player after a pause within the configured interval

Select Continuar assistindo or select the creative to confirm that playback resumes. If you added a button, also test its destination and URL parameters.

Edit, disable, or delete

In the video's PauseBoost list, use Editar to change its settings or creative. Use the activation control to stop displaying it without losing the configuration. To remove it permanently, select Excluir and confirm the action.

Keep learning

Keep going

Guides that help with the next step.

How to configure VSL features for a videoEnable or disable TurboStart™, SmartProgress™, and playback continuation for a sales video.How to create a CTA inside or outside the videoConfigure text, image, or HTML, choose when the CTA appears, and use effects and auto-scroll without disrupting viewers.How to analyze a video’s performanceSee impressions, plays, completion, CTA clicks, and retention for one video.
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