The video that sells doesn’t end by showing the exit.
- Pure VSL mode: no bar, no recommended, nothing competing with the offer
- CTA at the exact second, when the sale ripens
- Meta and Google pixel inside the player
- White-label player: your color, your controls
The player is theirs, with their brand and their recommendations. Taking the lead to your checkout goes against what generates revenue for them.
Business model, not technical limitation