Solutions / Onboarding & Product

Whoever doesn't get the product in week one
churns in week two.

Video inside your product, at the right moment, and that you can actually measure. Without becoming a content producer.

Start 14-day trial

Lightweight embed with lazy-loadPer-feature analyticsAPI to fire it anywhere

app.yourproduct.com/setup

Connect your first account

30 seconds. The video shows exactly where to click.

Moviie embedlazy-load · 0 KB until play

feature: Connect accountwatched · drops at 0:12

video.play · first loginNo hit on Core Web Vitals

The problem

Churn is not born at cancellation. It's born in the first session.

The user comes in, looks at the screen and silently decides whether it is worth their time. If they do not reach first value fast, they do not come back. And not soon.

of new users abandon within two weeks

when they do not experience value early.

Source: Amplitude · 2025 Product Benchmark Report

Almost every product's answer is text. Tooltip, checklist, help center, a doc nobody opens. What shows a flow better than any paragraph is video. Except video inside a product, today, comes full of traps.

Who it is for

For product teams that sell software, not content.

You do not want to build a studio. You want the user to get the feature the moment they touch it, and you want to know whether it worked. If your product has a learning curve, if the trial is your funnel and the product team is lean, this page is yours.

The shift

Video in context shortens the path to first value.

Onboarding that works is not a separate tutorial screen. It is the video that shows up where the user is, the moment they use the feature. Short, in context, and gone when not needed. It is showing instead of explaining.

The three pillars

What changes when video is a layer of the product.

01Lightweight embed

Video in the product without punishing the app.

Dropping a YouTube iframe inside your product costs a lot before play. The Moviie player loads light, with lazy-load, and only pulls weight when the user decides to watch.

1.3 to 2.6 MB before play. A standard YouTube embed downloads that weight and fires more than 20 requests on load, whether the user clicked or not.
It does not become a performance anchor. That hits your Core Web Vitals and your time to screen. Moviie comes in light and stays out of that path.
It only pulls weight on play. The video enters the product and only really downloads when the user hits play.

YouTube iframe weight and requests: Swarmify · 2026 measurements (Lighthouse / DevTools).

02Per-feature analytics

Analytics per feature, not per video.

"How many views" tells you nothing. You want to know which video was watched, by whom and at which moment of the journey. Each player reports the event, and you tie it to your product.

The event, tied to your product. Which video, by whom and at which point of the journey. Not a loose view counter.
Retention becomes product feedback. Where people drop the video tends to be exactly where the feature confuses them.
The drop-off becomes an improvement. The drop-off point is your next improvement ticket, not a screenshot for a report.

03API

API to fire video anywhere in the journey.

The right video only works if it shows at the right time. You mount the player with an iframe embed at the point in the app that matters, drive it from code via the player API, and pull data from the REST api.moviie.ai/v1.

Player anywhere in the app. A watch.moviie.ai iframe mounts the player wherever you need, with no separate page. The SDK and the REST api.moviie.ai/v1 handle the data.
Shows on the event that matters. You mount the player when your app decides: first login, new feature, stuck user, plan about to expire.
Video as part of the journey. In the flow where the user is, not on a separate tutorial screen.

Without becoming a producer

You record the screen. The AI does the rest.

Product teams do not have a video editor, and should not need one. You upload a raw screen recording and Moviie hands back finished material.

Automatic captionsChaptersIn-video searchClips to reuseAI tutor in the player

And the player has an AI tutor. The user asks "how do I X" inside the video itself and gets the answer anchored to the right minute. Onboarding video that is also the first layer of support.

20 to 40%fewer tickets when video self-service is done well.Source: self-service industry benchmark

YouTube · Vimeo · Moviie

You can use a YouTube embed. But the bill shows up later.

YouTubefree

It is free and it is the most common path. The bill comes later.

Where it wins

Free and familiar. The path everyone already knows.

Where it stops

Load weight, the YouTube brand inside your premium product, recommended videos pulling your user away at the end of play, and zero analytics tied to your feature. You do not control where it plays.

Vimeohost and play

Cleaner than YouTube, no ads, a sober player.

Where it wins

If you just want to host and play a nice video, it solves that with less setup than anything new.

Where it stops

Analytics is video-centric, not journey-centric. And the contextual trigger at the right point in the app you build by hand.

Moviiethe layer

The video layer of your product. Light, measured per feature, fireable by API.

Lightweight embed, no weight until play
Per-feature analytics, tied to the product
Fireable by API on the right event

When the video needs to be part of the product, not a link, this is where it lives.

Frequently asked

Questions that come up before "let us test it".

Does this replace my interactive tour tool?

No. A tour guides the click. Moviie is the video layer. Many people run both together: the tour leads to the feature, the video shows how it works.

Is this the same as team training?

No. Corporate training is for your internal team. Here it is your end user, inside your product. If the case is an internal team, see Solutions, LMS & Training.

Will it weigh on my app?

No. The player loads light and with lazy-load, and only pulls the video weight when the user hits play. Unlike an iframe that downloads megabytes on load, with play or without.

Can I measure per user?

Yes. You see which video, by whom and when. And the retention curve shows where the user drops, which tends to be where the feature confuses.

Do I control where the video plays?

Yes. Signed links and embed control define where it runs: the video only plays where you authorize. And the Trace marks every delivery, so you know the origin if something leaks. Locked access, and traceable.

Do I need a video editor?

No. You upload the screen recording and the AI does captions, chapters, search and clips.

Another question? Talk straight to the team

Next step

Put the video where
churn begins.

Try Moviie for 14 days inside your product.